Invyta (“Invyta,” “we,” “us,” or “our”) operates the Invyta consumer wellness application (collectively, the “Service”). This Privacy Policy explains how we collect, use, and safeguard information when you interact with our websites, applications, and services. Invyta is a consumer-facing wellness application operated by Vytatek, Inc. Some features described in this Privacy Policy may not be available at all stages of the Service. Data collected varies based on how users interact with the Service and the features they choose to enable.By accessing or using the Service, you consent to the practices described in this Privacy Policy.
I. INFORMATION WE COLLECT
We collect both “Personal Information” and “Non-Personal Information.” Personal Information includes information that can be used to identify you directly or indirectly. Depending on how you use the Service, this may include:
- Name
- Email address
- Gender
- Date of birth
- Contact information
- Limited personal health and wellness data, including:
• Activity data such as step counts
• Meditation or mindfulness practice participation
• Medication adherence signals, including user-uploaded images (e.g., photos submitted to confirm medication routines)
- Billing and payment methods
- Reward redemption history
- Detailed incentive and engagement logs
- Extensive device and technical metadata, including device identifiers, device brands/models, IP address, browser type, operating system, and session logs
- User preferences, support inquiries, and feedbackWe do not require users to explicitly enter medication names. Images uploaded for adherence support are used solely to enable Service functionality. Non-Personal Information includes anonymous usage data, aggregated statistics, and other information that does not reasonably identify an individual.Information
Collected via Technology
We may automatically collect certain information when you access the Service, including usage patterns, session duration, referring URLs, and general device information. We use cookies and similar technologies to maintain sessions, understand site usage, support incentive tracking, and improve performance and user experience. Cookies may be persistent or session-based. You may disable cookies through your browser settings, though doing so may limit certain features.
Health Data Integrations
With your explicit permission, we may collect activity data such as step counts via Apple HealthKit or similar platforms. We access only the data categories you authorize and do not collect information beyond those permissions.
Children’s Privacy
The Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If such data is discovered, it will be deleted promptly.
II. HOW WE USE AND SHARE INFORMATION
We use Personal Information to:
- Provide and improve the Service
- Communicate with users
- Support habit tracking, incentives, rewards, and engagement features
- Process billing and payments
- Respond to inquiries and provide supportWe do not sell Personal Information. We may share information with service providers acting on our behalf, payment processors, analytics providers, or when required by law, legal process, or to protect rights, safety, or security.
III. ACCOUNT DELETION
We retain all of your data so long as you have a registered account. If you delete your account, however, Invyta deletes all your associated data, other than certain usage data, logging, and crash reporting, which is retained in perpetuity.
IV. HOW WE PROTECT INFORMATION
We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.
V. YOUR RIGHTS
You may opt out of marketing communications at any time. Administrative or service-related messages may still be sent.
VI. THIRD-PARTY LINKS
The Service may link to third-party sites or integrations. We are not responsible for the privacy practices of those third parties.
VII. BUSINESS TRANSFERS
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, Personal Information may be transferred as part of that transaction, subject to applicable law and the terms of this Privacy Policy.
VIII. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. Material changes will be communicated through the Service or by email.
IX. CONTACT US
If you have questions about this Privacy Policy, contact:
hello@invyta.com
Last Updated: March 2026
